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Distilling Best Practice Wisdom for Business and Life since 2009.
Distilling Best Practice Wisdom for Business and Life since 2009.


Video is the "80/20" of Sales & Marketing.

Leveraging the 80/20 Rule

Paretto's Principle (80/20) is scientific fact. Roughly 20% of what you're doing often leads to 80% of your results. By focusing on this 20% you can discover the actions that truly amplify success! 

The 80/20 is Fractal

80/20 is infinite. If you keep diving into 20% of 20% of 20%, you will find key actions that actually yield the lion share of the profits with about 1% of your effort representing just over 50% of results. 
video is the ULTIMATE content TYPE for your entire business
You can "80/20" 
using VIDEO.
You can "80/20" anything using VIDEO.
Your customers prefer watching video. Don't make them read. Instead, let them binge watch!
Send personalized video followups via email, social media or direct mail to land the deal.
From automated on-boarding to quick step-by-step solutions, video solves customer problems.
On-demand video training for your internal team or customers, engages using edutainment.
  • 87% of marketing professionals use video for marketing.
  • ​Video will be 82% of global traffic by 2020. Today, 85% of USA watches online video (for an average of 7 hours weekly).
  • ​Video marketers get 70% more qualified leads per year.
  • 80% have purchased after having watched a video.
  • ​96% use videos to learn more about a product/service.
  • 88% of video marketers are satisfied with the ROI on social.
  • ​93% of those video marketers say they’ve landed a new customer thanks to social video.
  • ​73% claim social content influenced their purchase.
  • Video is the favorite content type across all social media.
  • ​88% of marketers say they plan to do YouTube marketing.
[Source: Oberlo]
Use 80/20 to convince SHAREHOLDERS 
about Video.
Use 80/20 to convince SHAREHOLDERS about Video.

Packages starting at $2497 USD.

Distilling Best Practice Wisdom for 
Business and Life since 2009.

Packages starting at $2497 USD.

The Project Shaman | Copyright ©2009-2021 | All Rights Reserved
The Project Shaman | Copyright ©2009-2021 | All Rights Reserved
762 Upper James Street, Suite 167, Hamilton, ON, L9C 3A2