Our client HostBridge had an important message for a very specific buyer: server mainframe engineers at really large organizations. Did you know that your fancy online banking app is actually just communicating with an old mainframe computer from the 70's?
To modernize, organizations have tried to use automated bots (RPA), to integrate the new systems and the existing old mainframe that still runs the business, but they discovered new problems haunting them.
UPS spent over half a billion dollars trying to fix this issue; and they failed. Good news is, HostBridge has the solution! To help get the message out, we created a series of ebooks for different RPA vendors (including UiPath), display ads and corresponding videos for the landing page, and retargeting via YouTube advertising and various social media, with multiple lengths (full, and shortened).