Business Growth - The Project Shaman

I help business owners and executives to stop gambling with their business, sales and marketing, by leveraging best practices to win.

I can help you navigate the mystery, in 3 different ways.

Are you leveraging 80/20 Best Practices to succeed?

If you study the research (like I do) the trends are very clear; best practices are the only proven path to continued growth and success. The problem is that for most people, keeping on top of them is challenging at best, and impossible at worst. This is where I come in.

Opportunities are often hiding. Do you know where?

Let's be honest, there are way more best practices, for sales, marketing and business, then most businesses have the time and resources to do anything about. By using the 80/20 rule I help my clients find and prioritize specific projects that will have the largest impact on revenue; and then help them get it done with less risk! 

Never reinvent the wheel on best practices.

The Internet has brought easy access to information, but it doesn't come with any validation that what you find is actually true. It takes researching multiple sources to finally verify that any best practice is standardized, and not just an anomaly. I help people skip this process and immediately provide verified and proven 80/20 best practices. 

"Attempting to succeed without embracing the tools immediately available for your success is no less absurd than trying to unscrew a screw using nothing more than your fingernail."

Richie Norton



Ready-to-use Best Practice Tools, Templates, Research and Training; ON DEMAND

Starting from scratch is a risky business move.

What if someone handed you and your team the exact step-by-step frameworks, tools, templates and assessments you needed to get things done quickly and with high precision, on your most important 80/20 opportunity? I dreamed about this for years, but used to research best practices manually using Google, tons of books and a lot of midnight oil. Well, enough of that!

I found the goldmine for ready-to-use Best Practices.

After scouring the internet a few times over, I discovered and partnered with a world-class best practices research firm who spent millions of dollars worth of on-going sales & marketing research (on how the biggest companies have success) and turn that into easy to use frameworks, tools & templates. I helped them turn that library of best practices into engaging video courses you and your team can train and certify with today, in under an hour!

Get your team working on the same blueprint.

If everyone in your team (including you!) is on the same page about how the big players are succeeding, it is so much easier to innovate on top of that collaboratively. This goldmine of best practice research and resources is like auto-pilot for growing and measuring your marketing results and increasing your revenue; using these resources is really a no brainer.

these companies and associations leverage the best practice
methodologies, tools and research that I discovered

Take a closer look at some examples of
what's inside this best practice 'goldmine'.

500+ Practical Tools & Templates and
100+ Technology Research Reports:

  • Benchmark reports: Primary research to help identify best practices and compare yourself with your peers in the industry (Full of stats, charts & graphs).
  • Process Methodologies: Guides that provide step-by-step instructions for creating a new process. Use the same tool-kit and process as consultants.
  • Frameworks: High-level frameworks that outline key roles, responsibilities, processes, content, technology & metrics for key functional roles.
  • Analysis: Assessments, analytical tools, surveys and competitive analysis tools.
  • Measurement: Metrics dashboards, strategy scorecards, calculators and reports
  • Planning: Plans & goals, playbooks, budgets, prioritization tools, methodologies, project plan charters, schedules, calendars process diagrams and more.
  • Vendor selection: RFP templates, vendor evaluation tools, agreements, business cases, solution studies and vendor matrixes.
  • Organizational: checklists, calendars, databases.
  • General Management: Policies, Job descriptions, managers tool-box, project management.

Practical Training for Marketers

Utilize an online learning environment that transfers practical marketing skills; FAST. The courses teach core marketing concepts and cover current hot topics in a way that helps marketing professionals perform better.

The curriculum consists of in-depth training courses built on tools, templates, how-to guides, best practices reports, workshops and methodologies. Delivered as a series of videos, each course is available on-demand and includes assessments at the end of each stage to help gauge learning. At the successful conclusion of each course, students earn a certificate of completion.
  • Customer Engagement
  • Sales Enablement
  • CRM Program
  • Project Management
  • Sales Training
  • Social Media Marketing
  • Webinar Program
  • Website Redesign
  • Public Relations
  • Mobile Marketing
  • Market Research
  • Online Community
  • Product Development
  • Lead Generation
  • Event Marketing
  • Content Marketing
  • Agency Management
  • Video Marketing

"Phi's passionate training has been invaluable in helping standardize sales & marketing best practices for our growing team. One of my new team members told me they learnt more practical knowledge in an hour video with Phi, than a 15 week marketing course during college."

Rob Trube, Executive Director, Marketing & Communications (Acrisure)

"I absolutely believe that people, unless coached, never reach their maximum capabilities."

Bob Nardelli (CEO, Home Depot)



Powerful Customized Guidance on How To Leverage Proven Best Practices and Accelerate Results

Are you challenging the status quo?

My role is to challenge the status quo in your organization by auditing the use of best practices and then motivate and guide your team to embrace the changes and systems required to achieve outstanding results. I help you know what to do next, how to mitigate risk and what sequence is the fastest route. In my personal experience, everyone needs to be coached to succeed and overcome often 'invisible' obstacles; it's truly transformative.

Think of me as your innovation 'bat phone'.

I'm ready to help you leverage and automate cutting edge strategies in your business including sales funnel design (from retargeting ads to backend upsells), employee gamification and video marketing campaigns that build trust and maximize the lifetime value of each customer. Not only that, we also have a great time doing it! Fun = Done.

Do you really know what you should do next?

We live in a world with too many solutions, and the vast majority of them are not really that good. The trick is to pull out the best solution that leverages the most best practices with the least cost, and to be confident to focus on that sequence of actions without distraction. I help business owners, executives and their teams find 80/20 opportunities and help them leverage every dollar they spend.

Did you know coaching is a powerful best practice?

  • "Between 25 percent and 40 percent of Fortune 500 companies use executive coaches."
    The Hay Group
    International Human Resources Firm
  • "Executive coaches are not for the meek. They’re for people who value unambiguous feedback. All coaches have one thing in common, it’s that they are ruthlessly results-oriented."
    Business Magazine
  • "Asked for a conservative estimate of the monetary payoff from the coaching they got, these managers described an average return of more than $100,000, or about six times what the coaching had cost their companies."
    Business Magazine
  • "Across corporate America, coaching sessions at many companies have become as routine for executives as budget forecasts and quota meetings."
    Business Newspaper
  • "...[A coach is] part advisor, part sounding board, part cheerleader, part manager and part strategist."
    Business Magazine
  • "A coach may be the guardian angel you need to rev up your career"
    Business Magazine

Here's just a few topics we could discuss and strategize together...